One decision model
See the experience before you invest.
Inspect the experience. Validate the investment before execution.
Understand what users are trying to achieve and how their experience falls short. Review the expected impact of each proposed Initiative, then confirm the investment.


A journey view of the roadmap
See the roadmap through the user journey.
See how planned investments are expected to improve the experience.
Place planned Product investments beneath the journey steps they intend to change. Move through Now, Next and Later to see where the experience is expected to improve—and where no investment is planned.

